K2 Real Estate Group
K2 Real Estate Group serves as a trusted partner in navigating the complexities of the real estate market.
Specializing in commercial, residential, and downsizing/transition services, they are committed to providing expert guidance and personalized service.
With a dedicated team of experienced professionals, K2 ensures success in acquisition, disposition, and leasing. The company is organized into three main practice areas, each designed to meet the distinct needs of its clients and deliver tailored solutions for their real estate goals.
CREATIVE DIRECTION AND GRAPHIC DESIGN
Sebastian Kayle
Branding & Visual Direction
The K2 Real Estate Group logo is a powerful visual identity inspired by the majestic K2 mountain peak. The design thoughtfully merges the “K” and “2” to mimic the mountain’s form, symbolizing strength and ambition. The font, Avenir Next, was selected for its modernity and modified to flow seamlessly with the logo’s dynamic shape. The bold color palette—red, orange, and dark grey—was chosen for its associations with success, resilience, and stability. These elements together convey a sense of confidence, endurance, and trust, aligning with K2’s mission to guide clients to real estate success.
PRIMARY LOGO
BRAND MARK
SECONDARY LOGO
