Toto
Toto specializes in connecting style-conscious, tech-savvy families with highly vetted, professional caregivers. Dedicated to providing a premium nanny placement service, they blends trust, innovation, and luxury to meet the expectations of parents who demand exceptional standards in every aspect of their lives. With a modern, personalized approach and meticulous attention to detail, Toto prioritizes safety, reliability, and sophistication at every turn.
Creative Direction // Graphic Design // Illustration // Web Design
Branding & Visual Direction
For Toto, we created a refined brand identity that blends modern luxury with warmth and trust. The sleek sans-serif logo features an arch element symbolizing the nurturing bond between caregivers and children, while a playful secondary mark reinforces connection and care. A sophisticated color palette of soft neutrals and muted accents enhances versatility, paired with a balanced mix of geometric and elegant typography. Custom patterns inspired by the logo add a subtle yet distinctive touch, ensuring a cohesive, polished brand that speaks to trust, professionalism, and exceptional care.
PRIMARY LOGO
BRAND MARK
SECONDARY LOGO
